NEW ERA 59FIFTY uses the extremely popular Lafayette ROSE LOGO.

A rose expressed in delicate embroidery is included.

The back of the visor is also unified in the same color.

Designed with LFYT logo embroidery on the back.

Material Polyester/Cotton

LFYT

The main concept of LFYT, which started in 2003, is to give you a feel of New York.
A full collection designed based on Street, Hiphop, Skateboards, Grafitti, and Black Culture will be released each season.

"NEW YORK CITY" is the central city of America, consisting of Manhattan, where "Lafayette Street" is located, as well as Brooklyn, the Bronx, Queens, and Staten Island.
It is also a melting pot, with many different ethnic groups, and new things are being created every day.
Starting from NYC, we create a chain of connections through events and collaborations with artists.

From the "PRIVILEGE NEWYORK" store in NYC - Lower East Side, which is also the flagship store of the "LFYT" brand, we are expanding our influence to America, Japan, and Asia.
Since the opening of FIRST STORE in Lafayette, we have continued to convey our unique identity to the world while carving out the important history of growing up with the local community.

The main concept of the brand is to get a feeling of NYC.
We want to express NYC though our own eyes.
Styles throughout differ all areas of NY but we try to release items that can relate to all styles and regions.

LFYT Worldwide!