LF logo NEW ERA 59FIFTY cap with dog ear design with boa

LF logo NEW ERA 59FIFTY with boa ear flaps released to commemorate Lafayette's 20th anniversary.
The front panel is embroidered with the classic LF logo.
On the light side, a special 20TH ANNIVERSARY emblem is used as a side patch with a seasonal design.
LFYT logo is embroidered on the back.

This dog-ear type headgear is perfect for protecting your ears and neck from the cold, and will add color to your autumn/winter outfits.
You can also fasten it on the crown using the Velcro attached to the ear flap.
A luxurious design with emblems on both the boa and panel so that the embroidery is visible no matter what style you wear.

New Era's representative baseball cap model 59FIFTY is attracting attention once again due to its return to the origins of street style.
A classic silhouette that maintains its shape by creating a unique core inside the front panel.
Sizes are available in approximately 1cm increments with no size adjustment.

・NEW ERA 59FIFTY model with universal appeal that goes on the street style ・Embroidered special side patch with “20TH ANNIVERSARY” specifications ・Dog ear design with boa perfect for fall and winter

Material Polyester / Acrylic / Cotton

New Era [New Era]

Manufacturer of the only official cap for American Major League Baseball, and one of the world's largest streetwear headwear and apparel brands.

brand history

In 1920, Erhard Cook founded the E. Cook Cap Company. The only funds available at the time were $500 borrowed from his sister Rose and $500 borrowed from Joe Amelien, a colleague at John Miller Cap Co., where Erhard worked before founding the company. Amelien later became the first employee of the E. Cook Capp Company. The business started 14 years ago, including Rose, and Erhard and Rose's sons also started working when they were in high school. In 1922, the company name was changed to New Era Cap. This was a time when the concept of ready-to-wear was becoming popular, and the company manufactured men's casual caps and uniform caps. In 1934, New Era produced its first professional baseball cap for the Cleveland Indians. In the 1940s, they were producing caps for various teams. New Era produced a plain cap as the base, onto which other sporting goods manufacturers sewed their own brand labels.

In 1950, the company became the only hat manufacturer to supply products to major sports, producing products for the Brooklyn Dodgers, Cincinnati Reds, Cleveland Indians, and Detroit Tigers. In 1974, 20 of the 24 major league teams signed contracts with New Era, and business was steadily expanding. In 1978, the company placed an advertisement in a newspaper saying that for $12.99 you could get the same cap as a professional player, and it received a huge response. In the late 1980s, it became popular among baseball fans to wear the same caps as professional players. In 1991, New Era was chosen to be the exclusive supplier of MLB on-field caps to several companies. The official professional cap collection ``Diamond Collection'' has been renamed ``Authentic Collection,'' and the logo of the batter's silhouette, which is still used today, will be placed on the back of the cap. Additionally, only official product suppliers were allowed to use the Authentic Collection name. In 1993, the company acquired exclusive rights to manufacture on-field caps for all MLB teams. It later became the league's official supplier. Offices were subsequently opened in the UK, Japan and Austria. Currently, it has grown into one of the world's largest headwear and apparel brands and is widely known in the street fashion world.

LFYT

The main concept of LFYT, which started in 2003, is to give you a feel of New York.
A full collection designed based on Street, Hiphop, Skateboards, Grafitti, and Black Culture will be released each season.

"NEW YORK CITY" is the central city of America, consisting of Manhattan, where "Lafayette Street" is located, as well as Brooklyn, the Bronx, Queens, and Staten Island.
It is also a melting pot, with many different ethnic groups, and new things are being created every day.
Starting from NYC, we create a chain of connections through events and collaborations with artists.

From the "PRIVILEGE NEWYORK" store in NYC - Lower East Side, which is also the flagship store of the "LFYT" brand, we are expanding our influence to America, Japan, and Asia.
Since the opening of FIRST STORE in Lafayette, we have continued to convey our unique identity to the world while carving out the important history of growing up with the local community.

The main concept of the brand is to get a feeling of NYC.
We want to express NYC though our own eyes.
Styles throughout differ all areas of NY but we try to release items that can relate to all styles and regions.

LFYT Worldwide!