The LF logo NEW ERA 59FIFTY features the city flag of "New York", which represents the brand's concept, embroidered on the side. The front panel features the classic LF logo in 3D embroidery. The back features the LFYT logo embroidered.

Material BODY: 100% POLYESTER UNDER BRIM: 100% COTTON

LFYT [LFYT]

Launched in 2003, LFYT's main concept is to create a New York feel.
A full collection designed based on Street, Hiphop, Skateboards, Graffiti, and Black Culture will be released each season.

"NEW YORK CITY" is the central city of the United States and consists of Brooklyn, Bronx, Queens, and Staten Island, with Manhattan, where Lafayette Street is located, at its center.
It is also a "melting pot" of many different races, and new things are created every day.
Starting from NYC, we create a chain of connections through events and collaborations with artists.

From its flagship store, PRIVILEGE NEWYORK in NYC's Lower East Side, the LFYT brand is currently expanding its influence throughout America, Japan and Asia.
Since the opening of Lafayette's FIRST STORE, the company has grown and grown alongside the locals, and will continue to spread its unique identity to the world.

The main concept of the brand is to get a feeling of NYC.
We want to express NYC though our own eyes.
Styles throughout differ all areas of NY but we try to release items that can relate to all styles and regions.

LFYT Worldwide!