The GEL-LYTE™ III OG sneaker is back, retaining its signature original shape and construction. It features a split tongue application that first appeared on the GEL-LD RACER™ shoe in the early '90s, and is populated with a vibrant color palette that echoes colorways from our historic performance running archives. Plus, the new shoe incorporates our exclusive GEL® technology cushioning unit in the heel for added shock absorption and comfort.

[ASICS] Asics

ASICS was established in 1949 by its founder, Kihachiro Onitsuka, with the aim of contributing to the development of society by nurturing young people through sports. The company's founding philosophy, "A healthy mind in a healthy body," represents our wish that people all over the world achieve healthy and happy lives in both body and mind.
VISION2030, which represents ASICS' long-term vision for the future, sets the goal of "creating a lifestyle in which everyone can be fulfilled both physically and mentally through exercise and sports throughout their lives," based on the concept of "Create Quality Lifestyle through Intelligent Sport Technology."