The 59FIFTY cap is New Era's signature style.

A collection made with 12.3oz denim fabric.
Uses side patches from the Subway series.

cotton

New Era
It is the only official cap manufacturer for Major League Baseball in the United States and one of the world's largest street headwear and apparel brands.

Brand History
In 1920, Erhard Cook founded the E. Cook Cap Company. The funds he borrowed from his sister Rose were $ 500 , and the company was established by Elhardt. The only money he had was $ 500, borrowed from Joe Amelien, a co-worker at John Miller Capping. Amelien later became the first employee of the E. Cook Cap Company. The company was in business for 14 years, including Rose's, and Erhard and Rose's sons also began working there when they were in high school. In 1922 , the company changed its name to New Era Cap. It was a time when the concept of ready-to-wear clothing was just starting to become popular, and the company manufactured men's casual caps and uniform caps. In 1934 , New Era produced its first professional baseball cap for the Cleveland Indians. In the 1940s , the company produced caps for various teams. New Era produced a basic plain cap, onto which other sporting goods manufacturers sewed their own brand labels.
In 1950, New Era was the only hat manufacturer supplying products to major sports teams, and produced products for the Brooklyn Dodgers, Cincinnati Reds, Cleveland Indians, and Detroit Tigers. In 1974 , 20 of the 24 major league teams signed contracts with New Era, and the business expanded steadily. In 1978 , New Era placed an advertisement in a news newspaper saying that customers could get the same caps as professional players for $ 12.99 , which caused a great response. In the late 1980s , wearing the same caps as professional players became popular among baseball fans. In 1991 , New Era was selected as the exclusive supplier of MLB on-field caps, as stipulated by several companies. The official professional cap collection, the Diamond Collection, was renamed the Authentic Collection, and the logo with the silhouette of a batter, which is still used today, was placed on the back of the cap. The name Authentic Collection was also allowed to be used only by suppliers of official equipment. In 1993 , New Era obtained the exclusive right to manufacture on-field caps for all MLB teams. It later became the league's official supplier. Offices were subsequently opened in the UK, Japan and Austria. It has now grown into one of the world's largest headwear and apparel brands and is widely known in the street fashion world.