FILA

FILA was founded in Biella, Italy in 1911. The origins of FILA are Italian-born, authentic bloodline, Italian style, passion, creativity, and Italian temperament, which are still inherited today. Founded in Biella, Italy by the Fila brothers as a knit material factory, it then began selling original underwear, and in 1940 the company name was changed to FILA, taken from the names of the founding brothers. In the 1970s, the company developed cotton rib material and released sportswear made from this material. The design, which added color to tennis wear that had previously been all white, attracted a lot of attention from people at the time, and the company adopted a groundbreaking advertising method for sports manufacturers at the time, namely, sponsorship contracts with professional players. Gradually recognized as "slightly fashionable" sportswear, FILA's sports lifestyle is expressed as "FUN FEEL LIFE" in addition to clothing and shoes mainly for tennis and golf. Rather than competing or challenging records, FILA is involved in sports by enjoying watching and participating in daily life.