[HOKA ONE ONE]
HOKA ONE ONE was founded in France in 2009.
The brand was started by two running-loving founders to solve a simple problem: running downhill comfortably.
They continue to develop innovative shoes for all runners, and their biggest feature is the thick midsole that boasts maximum shock absorption even when going downhill.
The structure also helps to correctly guide the runner's movements, such as by adopting a cradle-shaped sole shape that provides propulsion.
The company offers a wide range of products, including "BONDI," which offers the highest level of cushioning of any road shoe, and "CLIFTON," a popular entry-level model, as well as trail running, outdoor, and recovery shoes.
The brand's unique, impactful designs are attracting attention not only from runners around the world, but also from the fashion scene.