HOKA ONE ONE
A shoe brand founded in 2009 by founders Jean-Luc and Nicolas Mermoud.
The brand name comes from the fact that when the founders were traveling in New Zealand, a local runner called out to them at the top of a mountain, ``HOKA ONE ONE'' (it's time to descend to the earth), a Maui phrase.
Headquartered in Sandabarbara, California, the company produces innovative footwear, with a focus on running shoes.
In the world of running shoes, where lightweight, thin soles were the norm, this notable brand has revolutionized the industry with its extremely thick soles, a completely opposite approach.