■HOMEGAME CUSTOM NEW ERA
[GODZILLA]
This special order model was created by a New York-based Cap collector and designer in tribute to Hideki Matsui. It is a tribute to the achievements of Hideki Matsui, who set many records during his time at the company and left his mark on people's minds. It is a finished product that is packed with the history of both Giants and YNAKEES, paying tribute to his achievements.

Designed by @capsandkegs

The 59FIFTY cap is New Era's signature style.

An icon of sports and street culture, New Era's classic baseball cap is attracting attention for returning to the roots of street style.

New Era
It is the only official cap manufacturer for Major League Baseball in the United States and one of the world's largest street headwear and apparel brands.

Brand History
In 1920, Erhard Cook founded E. Cook Cap Company. At the time, the only capital was $500 borrowed from his sister Rose and $500 borrowed from Joe Amerien, a colleague of Erhard Cook at John Miller Cap Company, where he had worked before founding the company. Amerien later became the first employee of E. Cook Cap Company. The company was in business for 14 years, including Rose, and Erhard and Rose's sons also started working there when they were in high school. In 1922, the company changed its name to New Era Cap Company. It was a time when the concept of ready-to-wear clothing was starting to become popular, and the company manufactured men's casual caps and caps for uniforms. In 1934, New Era produced its first professional baseball cap for the Cleveland Indians. In the 1940s, the company produced caps for various teams. New Era produced a basic plain cap, on which other sports equipment manufacturers sewed their own brand labels.
In 1950, New Era was the only hat manufacturer supplying products to major sports teams, producing products for the Brooklyn Dodgers, Cincinnati Reds, Cleveland Indians, and Detroit Tigers. In 1974, 20 of the 24 major league teams signed contracts with New Era, and the business expanded steadily. In 1978, New Era placed an advertisement in a news newspaper saying that customers could get the same caps as professional players for $12.99, which caused a great response. In the late 1980s, wearing the same caps as professional players became popular among baseball fans. In 1991, New Era was selected as the exclusive supplier of MLB on-field caps, as stipulated by several companies. The official professional cap collection, the Diamond Collection, was renamed the Authentic Collection, and the logo with the silhouette of a batter, which is still used today, was placed on the back of the cap. The name Authentic Collection was also allowed to be used only by suppliers of official equipment. In 1993, New Era obtained the exclusive right to manufacture on-field caps for all MLB teams. They then became the official supplier of the league. They then opened offices in the UK, Japan and Austria. Today, they have grown into one of the world's largest headwear and apparel brands, and are widely known in the street fashion world.